As supermarkets compete for convenience-driven customers, one question keeps coming up: Do we really need a web ordering system?
With more shoppers browsing from their phones instead of pushing carts down aisles, the shift toward online ordering is becoming a huge turning point. Let’s break down how a web ordering system can transform your supermarket’s operations and why now might be the best time to launch one with Kleo.
Modern shoppers, especially the Gen Zs, expect flexibility. They want to browse groceries on their phones, schedule a pickup, or have their orders delivered to their doorstep.
A web ordering system makes this possible by allowing customers to shop from anywhere while your store continues to run as usual. It gives your supermarket a digital front door that never closes, keeping you connected to customers even after hours.
In short: it’s about meeting your customers where they are — online.
A web ordering platform expands your reach beyond your immediate community. With delivery and pickup options, your supermarket can serve busy families, elderly customers, and online-first shoppers who may never visit in person.
Digital shoppers often spend more per visit. Kleo’s Web Ordering System allows you to highlight promotions, suggest complementary items, or create product bundles directly on the interface which can increase your average order value naturally.
When integrated with Kleo’s EPOS software, your online store and physical shelves stay in sync. Product availability updates in real time, so customers only see what’s truly in stock, reducing cancellations and improving trust.
Your web ordering page doesn’t clock out. Customers can place orders after hours and schedule the delivery for tomorrow. This ensures your supermarket keeps generating sales while the physical store is closed.
Every order through Kleo’s Web Ordering System adds to your business intelligence. You’ll learn what your customers buy, when they shop, and which items perform best — helping you make smarter pricing and stock decisions.
Launching an online ordering system requires time and resources. But! Kleo simplifies this with ready-to-use integrations that connect directly to your existing POS setup. That means no complex development or third-party systems to manage.
Like any operational change, online ordering requires some team adjustment. With Kleo, the process is intuitive. Your staff can monitor orders, manage fulfillment, and track performance directly from the same back office dashboard.
Your digital experience should reflect your in-store quality. That’s why Kleo’s system allows for live updates, so your listed products and pricing remain accurate, consistent, and reliable.
Ask yourself:
If most of your answers are “yes,” then your supermarket is ready for the next step and Kleo can make the transition smoother.
A web ordering system is a powerful way to keep your supermarket competitive and connected to modern shoppers.
With Kleo’s Web Ordering System, you can digitize your supermarket operations, sync your online and in-store experience, and deliver the convenience customers expect — all from one integrated platform.